Hello Kitty fan Jenny Fung cannot wait to get her hands on a 20cm-tall robot figurine of the famous feline when she visits the Robot Kitty Singapore exhibition.
Visitors can buy the figurine, named Robot K, for $38 at the interactive pop-up exhibition, which opens today and runs till June 21 at the Suntec Singapore Convention & Exhibition Centre. Admission is $28 for adults.
Ms Fung, a 30-year-old housewife, plans to go with her husband and one-year-old son tomorrow. She says: "This is better than the previous Kitty Lab event I attended in 2009, where we got a personalised Hello Kitty printed on a card. This time, I get to bring a personalised Robot Kitty figurine home, so I'm really looking forward to that."
This time, Hello Kitty merchandise sold at the event will be exclusive to ticket holders, event organiser Mighty Eight says.
In October last year, the company brought in the Hello Kitty Go Around carnivaland fans were upset that non-ticket holders were allowed to buy limited-edition Hello Kitty merchandise outside the venue, Resorts World Sentosa's The Coliseum.
BOOK IT/ ROBOT KITTY SINGAPORE
WHERE: Suntec Singapore Convention & Exhibition Centre, Hall 403
WHEN: Today to June 21, 10am to 8pm
ADMISSION: $28 for adults, $14 for children (aged three to 11) and senior citizens (aged 65 and above)
The exhibition is the first Robot Kitty event to be held in South-east Asia, following successful runs in Hong Kong, Shanghai and Taiwan.
Mr Eugene Chan, a senior marketing communications executive at Mighty Eight, says up to 70,000 people are expected to attend the Singapore event.
At Robot Kitty Singapore, each ticket holder is limited to 10 figurines. For the limited-edition Black Robot K, each ticket holder is limited to five.
The exhibition features five interactive gaming departments - design, quality control, repair, component and energy.
Visitors complete challenges in each department to accumulate gaming points, or "Koins".
The points can be used to redeem exclusive parts and accessories to personalise Robot Kitty.
Other Robot Kitty exclusive memorabilia, which will be sold at the event, include LED-lit umbrellas ($53.50), 28-inch luggage ($171.20) and tumblers ($26.75).
On June 20, Ms Yuko Yamaguchi, character designer at Japanese company Sanrio, which designed the iconic cat, will have a meet-and- greet session with fans.
Private home tutor Ginnie Quek, 36, says she will be attending the session.
"Since it's the school holidays, I have more free time to attend this event," she says.