Chanel launches game arcade pop-up store

Gaming machines can be found at the Coco Game Centre pop-up at The Luxe Art Museum in Handy Road.
Gaming machines can be found at the Coco Game Centre pop-up at The Luxe Art Museum in Handy Road. ST PHOTO: TIMOTHY DAVID

French fashion house Chanel is launching its third pop-up concept in Singapore, following the success of last year's Coco Cafe - a nine-day cafe-themed beauty pop-up concept, where shoppers were able to get free makeovers, manicures and hand massages.

Hoping to continue targeting beauty aficionados and younger millennial consumers, its newest pop-up, the Coco Game Centre, is inspired by the arcade halls of Japan and aims to re-imagine beauty and turn it into a game.

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A version of this article appeared in the print edition of The Straits Times on April 27, 2018, with the headline 'Game on at Chanel'. Print Edition | Subscribe