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US whiskeys look East

An industry expert will lead each tour and guests may also meet brand ambassadors and master distillers. Westward Whiskey founder Christian Krogstad (above) and Maker's Mark's Jane Bowie (left) are upbeat about the market here.
Westward Whiskey founder Christian Krogstad and Maker's Mark's Jane Bowie (above) are upbeat about the market here.PHOTO: MAKER'S MARK, WESTWARD WHISKEY
An industry expert will lead each tour and guests may also meet brand ambassadors and master distillers. Westward Whiskey founder Christian Krogstad (above) and Maker's Mark's Jane Bowie (left) are upbeat about the market here.
Westward Whiskey founder Christian Krogstad (above) and Maker's Mark's Jane Bowie are upbeat about the market here.PHOTO: MAKER'S MARK, WESTWARD WHISKEY
An industry expert will lead each tour and guests may also meet brand ambassadors and master distillers. Westward Whiskey founder Christian Krogstad (above) and Maker's Mark's Jane Bowie (left) are upbeat about the market here.
An industry expert will lead each tour and guests may also meet brand ambassadors and master distillers. PHOTO: ACADEMY OF DRINKS

American whiskey producers are increasingly looking to the East, particularly Singapore, to launch their products

To most of the world, American whiskey is more commonly associated with bourbon from Kentucky, made famous by brands such as Jim Beam and Wild Turkey.

But equally All-American whiskeys are made in other parts of the United States, with a growing number of single malt whiskeys coming to the fore. There are now around 130 American single malts on the market, with a handful making their way to Singapore.

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A version of this article appeared in the print edition of The Sunday Times on September 01, 2019, with the headline 'US whiskeys look East '. Print Edition | Subscribe