My Melody, Harry Potter and Hello Kitty: Themed cafes still the rage in Singapore

The slew of character cafes opening in Singapore shows no signs of letting up, with the latest being My Melody Cafe

The sweet scent of strawberries hits you even before you see the pink booth seats, followed by equally pink food.

Children squeal excitedly, while adults snap photos of cutesy food and drinks adorned with macarons, pink sprinkles and ingredients cut into shapes of flowers.

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A version of this article appeared in the print edition of The Sunday Times on June 24, 2018, with the headline 'Theme spirit'. Print Edition | Subscribe