Serving up happy meals at McDonald's

McDonald's is dishing out warm guest experiences as the fast-food chain celebrates its 40th year here

The young man, with his sharp haircut and fitted grey shirt, calls out cheerfully: "Good morning, welcome to McDonald's."

He is smizing, which is to say the smile reaches his eyes.

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A version of this article appeared in the print edition of The Sunday Times on March 17, 2019, with the headline 'Serving up happy meals'. Subscribe