SINGAPORE - While rum may have a reputation as a party drink to be mixed with cola or in a punch bowl, leading rum producer Bacardi wants to change that perception with the release of its premium portfolio of aged rums.
"Rum is so much more than pirates and punches," says Mr Arvind Krishnan, managing director of Bacardi Southeast Asia.
Already a subscriber? Log in
Read the full story and more at $9.90/month
Get exclusive reports and insights with more than 500 subscriber-only articles every month
ST One Digital
$9.90/month
No contract
ST app access on 1 mobile device
Unlock these benefits
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
E-paper with 2-week archive so you won't miss out on content that matters to you
