Old tea in new packaging: Pek Sin Choon targets new consumers with souvenir box

The souvenir tea box comes with five packs of oolong tea as well as tea utensils.
The souvenir tea box comes with five packs of oolong tea as well as tea utensils. LIM FONG WEI/LIANHE ZAOBAO

SINGAPORE (Lianhe Zaobao) - Kenry Pek, fourth generation owner of tea business Pek Sin Choon, has a vivid memory from childhood. 

The 48-year-old recalls little children recognising the gold logo of his family's tea business, emblazoned on a van alongside images of child oxherders. They would yell out, "The ox van is coming", whenever the van drove into the kampung. 

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