Jakarta-based coffee subscription service curates beans from around the world

Jakarta-based coffee curator company Gordi  taps the increasing trend of coffee drinkers choosing and brewing their own coffee at home.
Jakarta-based coffee curator company Gordi taps the increasing trend of coffee drinkers choosing and brewing their own coffee at home.PHOTO: SHUTTERSTOCK

Gordi sends roasted coffee beans to subscribers twice a month.

(THE JAKARTA POST/ASIA NEWS NETWORK) - Jakarta-based coffee curator company Gordi caters to adventurous customers on a regular basis, as it sends out its subscription-based box of unannounced beans to coffee drinkers. 

Established in 2016, founder Arief Said said the service came as a response to the increasing trend of coffee drinkers choosing and brewing their own coffee at home.

The company curates roasts from across Indonesia and the globe that it sends out every two weeks, without telling subscribers what they would get. It is only when it arrives at your doorstep that the coffee bean is revealed.

Almost two years later, Mr Arief said customers have become more advanced in their knowledge and curiosity over coffee.

"We found that they were craving for something more," he said during a recent media gathering at Gordi's headquarters in South Jakarta. 

Beginning in September, the company launched its Black range, a package set for the world's best and rarest coffee. Best, however, also means it comes with a higher price. 

Gordi's Orange and Blue packages are each priced below 200,000  Indonesian rupiah (S$20) for two deliveries a month, where customers can get between 100 and 500g during their subscription period, depending on the market price. Its newest package, meanwhile, sells for 280,000 Indonesian rupiah for a single delivery a month, with only 70 to 100g. 

"We send it out once a month to make sure we have enough time for research and development on the coffee and to tell the story as well," Mr Arief said, adding that each box contains a booklet on the farm-to-cup experience. 

The first package features Morgan Estate Geisha from Panama, with its complex flavour boasting fruity and floral aromas. Mr Arief said the Geisha varietal is one of the coffee industry's most exclusive beans. 

To enhance the experience, the black package also includes ingredients to make water specifically for the coffee, said Mr Arief

Using de-ionised water to be mixed with baking soda and magnesium, Mr Arief emphasised that the right balance of minerals magnifies the full flavour potential of the beans to create a more satisfying sip.