Internet celebrity Gary Vaynerchuk's Empathy Wines available in Singapore in July

Media mogul Gary Vaynerchuk (left) and co-founder and CEO of Vinomofo Justin Dry.
Media mogul Gary Vaynerchuk (left) and co-founder and CEO of Vinomofo Justin Dry.PHOTO: VINOMOFO

SINGAPORE - While American Internet personality Gary Vaynerchuk may be better known these days as an entrepreneur, digital marketing guru and social media celebrity, the 43-year-old is going back to his wine roots with Empathy Wines.

Named so because he wanted to promote empathy for the wine producer and the consumer by cutting out the middlemen and keeping the price low, the wine label is kicking off with a bottle of rose.

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