Hokkaido's Bake Cheese Tart to close last outlet here

When Hokkaido’s Bake Cheese Tart first opened in Ion Orchard (above) in 2016, fans queued for up to two hours to get their hands on the tarts. Sister brand Croquant Chou Zakuzaku will take over the shop space and offer Croquant Chou and soft-serve
When Hokkaido’s Bake Cheese Tart first opened in Ion Orchard (above) in 2016, fans queued for up to two hours to get their hands on the tarts. Sister brand Croquant Chou Zakuzaku will take over the shop space and offer Croquant Chou and soft-serve ice cream. PHOTO: ST FILE
When Hokkaido’s Bake Cheese Tart first opened in Ion Orchard in 2016, fans queued for up to two hours to get their hands on the tarts. Sister brand Croquant Chou Zakuzaku will take over the shop space and offer Croquant Chou and soft-serve ice crea
When Hokkaido’s Bake Cheese Tart first opened in Ion Orchard in 2016, fans queued for up to two hours to get their hands on the tarts. Sister brand Croquant Chou Zakuzaku will take over the shop space and offer Croquant Chou and soft-serve ice cream above). PHOTO: CROQUANT CHOU ZAKUZAKU

Hokkaido's Bake Cheese Tart will close its final outlet and exit the Singapore market by the end of this month.

The brand told The Straits Times on Tuesday that the move will not affect its other overseas branches, such as those in Bangkok and Seoul.

Bake had branches at Westgate and Nex malls, and its sole remaining outlet at Ion Orchard will be taken over by Croquant Chou Zakuzaku by the end of next month.

Bake's sister brand will offer the famous Croquant Chou - a stick version of a cream puff filled with fresh cream.

When Bake first opened here in Ion Orchard in 2016, fans queued for up to two hours to get their hands on the tarts, which have a mousse-like cream cheese filling and crisp pastry. Many bakeries here, including Paris Baguette, BreadTalk and Prima Deli, also launched their own versions of the snack.

In an interview with The Straits Times in 2016, Bake's president and chief executive Shintaro Naganuma had already expressed his intention to bring Croquant Chou Zakuzaku to Singapore.

Besides cream puffs, the brand also offers soft-serve ice cream made with Hokkaido milk and coated with croquant chunks as well as crispy puffs filled with ice cream. Singapore-exclusive items will also be available.

Prior to Croquant Chou Zakuzaku's debut here, one can get a taste of its snacks at Takashimaya Square's Japan Food Matsuri, which runs from today to Oct 20.

A version of this article appeared in the print edition of The Straits Times on October 03, 2019, with the headline 'Hokkaido's Bake Cheese Tart to close last outlet here'. Print Edition | Subscribe