LONDON (AFP) - Superstar chef Gordon Ramsay revealed the secret of his success on Monday - "I want the best."
The British cook said he was a stress junkie who needs to master whatever he does, whether in getting seven Michelin stars for his haute cuisine or sorting out failing restaurants in his television show Hell's Kitchen.
Speaking at the MIPCOM television industry gathering at Cannes, he said: "I need to be under pressure because pressure is healthy."
Ramsay said he had to be at the centre of the action when he was dropped into the Colombian jungle to shoot his new documentary, Gordon Ramsay On Cocaine, which airs in Britain on Thursday.
"They told me they could shoot it all from above but I wanted to go right down onto the ground to understand how big the problem is," he said.
"I don't do cocaine," Ramsay stressed. "I have a brother who is an addict and I lost an amazing young chef to cocaine." .
He said the drug is the restaurant industry's "dirty little secret" and that he was once asked by customers to dust cocaine on top of souffles like icing sugar.
The chef tested bathrooms in some of his own 31 restaurants for the documentary to see if cocaine was snorted in them.
"I swabbed them and they came up positive, not just the customer toilets but the staff ones too."
He said use of the drug is "out of control" and it "bugs the hell out of me" that there is sometimes almost a light-hearted attitude to it in Britain.
"I don't want any more casualties (among his staff) and I don't want to throw them under the bus. I am there to help," he told delegates.