Go-Jek's food delivery offshoot Go-Food plans 100 food festivals across Indonesia by year end

Customers stand in front of a merchant at a Go-Food Festival in Bandung, West Java.
Customers stand in front of a merchant at a Go-Food Festival in Bandung, West Java.PHOTO: KOMPAS.COM

JAKARTA (THE JAKARTA POST) - Online-based transport app Go-Jek's food delivery service Go-Food has set a target to hold culinary festivals in 100 locations across the country by the end of this year.

"Currently, there are 14 locations for the Go-Food Festival," said the event's vice-president of operations and business development Brata Santoso in Bandung told kompas.com.

Among the locations are big cities like Palembang, Makassar, Surabaya, Bandung and Jakarta, he said, adding that the company would continue to expand the festival in other regions in Indonesia.

"In Bandung, for example, we are planning to hold it in four to five locations. The nearest place that we will host is Kopo in South Bandung," he said.

The first Go-Food Festival in Bandung is located at Braga City Walk. Up to 24 merchant partners who are owners of small and medium culinary businesses can be found there, selling nasi Padang (Padang-style rice dish), chicken dishes and Cau Nugget. 

"Cau Nugget is among our most popular dishes; many order it via Go-Food," said Mr Brata.

The festival will run for one year in each location. To avoid monotony, each will make changes to the culinary businesses that participate.

Currently, Go-Food reportedly collaborates with up to 200,000 merchants in Indonesia.

Go-Jek West Java and Banten regional head Becquini Akbar said many of the merchants had started their businesses from home with modest cookware, but now, they are able to grow bigger thanks to the company's delivery service.

"The transaction value of our merchant partners on average increased up to two-and-a-half times after joining Go-Food," he added.

Devi, owner of Cau Nugget, shared how only 30 per cent of her customers bought her food directly from the store. "Up to 70 per cent purchase our food via Go-Food."