Glenfiddich enters high-end whisky market

Glenfiddich’s malt master Brian Kinsman was part of the team that created Grand Cru, which brings together premium single malt scotch whisky and champagne.
Glenfiddich’s malt master Brian Kinsman was part of the team that created Grand Cru, which brings together premium single malt scotch whisky and champagne. PHOTO: GLENFIDDICH

Whisky-maker launches Grand Cru, the first expression in its luxury line, at Changi Airport

Glenfiddich might be the bestselling single malt scotch whisky in the world, but the brand is not being complacent.

Instead, the brand, which has been around since 1887, is making a new start with a push for the luxury space. This is marked by the global launch of the first of its "Grand" line of high-end whiskies last week at Changi Airport.

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A version of this article appeared in the print edition of The Straits Times on September 14, 2019, with the headline 'Glenfiddich enters high-end whisky market'. Print Edition | Subscribe