NEW YORK (NYTimes) - There are certain movie scenes that are so iconic that they still retain their importance in the pop-culture lexicon, even decades later.
When Holly Golightly, played by Audrey Hepburn, stepped out of a yellow cab and sauntered to the window of Tiffany & Co. in the 1961 film Breakfast At Tiffany's, with Henry Mancini and Johnny Mercer's Moon River playing in the background, such a scene was created.
As Holly ate a croissant and carried a cup of coffee, she was still, unfortunately, on the outside of the building. Since 1837, Tiffany's has been a pre-eminent luxury jeweller and not a place where you could actually have breakfast.
However, that changed on Friday, with the opening of the Blue Box Cafe at the company's venerable flagship store on Fifth Avenue and West 57th Street in New York City.
Located on the fourth floor of the building, which houses a recently renovated home and accessories section, the cafe is a bright, airy space, with the breakfast starting at US$29 (S$39). The offering comes with coffee or tea, followed by a croissant and seasonal fruit and rounded out with your choice of a buttermilk waffle, smoked salmon and bagel stack, truffle eggs or avocado toast.
The prix fixe lunch, which includes a starter and main courses like the Fifth Avenue salad, with Maine lobster, grapefruit and poppy-seed dressing, and an olive-oil poached salmon, with caviar and smashed potatoes, costs US$39.
There is also a "Tiffany Tea" menu offering (US$49), featuring teas by Bellocq as well as a selection of finger sandwiches and bakery items. Individual sweets and warm beverages are also available, from an espresso (US$5) to a slice of chocolate mousse cake (US$12).
The cafe is accentuated by heavy usage of the company's classic robin's-egg blue motif on everything from the walls to the plates. Only two blocks from the southern boundary of Central Park, the cafe has an excellent window view of the popular destination.
With many traditional retailers losing customers at their brick and mortar locations to online competitors, there has been an increased focus on cultivating experiences for shoppers. For generations of Hepburn fans, the outsized presence of the flagship store has allowed them to retrace her steps from the movie, but now they can truly have breakfast at Tiffany's, 56 years after the film's release.