Expansion in cloud kitchen scene spins off rising trend of virtual brands

Ride-hailing company Grab's newly launched GrabKitchen in Aljunied was seeing interest even before it was ready. PHOTO: GRAB
The Happy Ending Pizza Parlour kitchen (left) in the Orchard Food Market cloud kitchen space. ST PHOTO: KUA CHEE SIONG
Delivery riders picking up orders from the Orchard Food Market cloud kitchen space on Sept 17, 2020. ST PHOTO: KUA CHEE SIONG
Updated
October 4, 2020 at 11:06 AM
Published
October 3, 2020 at 1:00 PM
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SINGAPORE - On the second floor of Orchard Towers, kitchen crew from different eateries roll out pizza dough, fry chicken wings and assemble salad bowls.

Brands such as home-grown burger chain Wolf Burgers, chicken wing chain Wing Zone, vegetarian meal delivery brand Sove and Happy Ending pizza operate from kitchen spaces of between 110 and 220 sq ft.

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MCI (P) 031/10/2021, MCI (P) 032/10/2021. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2021 SPH Media Limited. All rights reserved.

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