Cracking the bar code

Mr Jason Williams.
Mr Jason Williams. PHOTO: PROOF & CO

Bar consultancy Proof & Co.'s creative director Jason Williams gives the low-down on how to create an award-winning bar

What makes an award-winning bar?

For Mr Jason Williams, creative director of home-grown spirits consultancy Proof & Co., there are no hard and fast rules because it is as much an art as it is a science.

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A version of this article appeared in the print edition of The Sunday Times on October 27, 2019, with the headline 'Cracking the bar code'. Print Edition | Subscribe