Eco special: Bruised, blemished, deformed, but just as good

Restaurants are creating tasty dishes with "imperfect" ingredients, while supermarts are selling "ugly" produce at more attractive prices

Imperfect ingredients - blemished, bruised or even deformed - are slowly shedding their "ugly food" image.

In a bid to get more consumers to buy these products - mainly fruit and vegetables - supermarket chains such as FairPrice and Sheng Siong have been selling them at more attractive prices. For example, FairPrice supermarkets sell a mixed bag of blemished fruit for $2, so you could save from a few cents to a few dollars.

Please or to continue reading the full article. Learn more about ST PREMIUM.

Enjoy unlimited access to ST's best work

  • Exclusive stories and features on multiple devices
  • In-depth analyses and opinion pieces
  • ePaper and award-winning multimedia content
A version of this article appeared in the print edition of The Sunday Times on January 20, 2019, with the headline 'Bruised, blemished, deformed, but just as good'. Print Edition | Subscribe