Baileys Irish Cream created in 45 minutes

The making of the world's top-selling liqueur is chronicled in a book written by one of its inventors, as he tells the backstories of the marquee spirits he has developed

Back in 1973 when David Gluckman and his partner created Baileys Irish Cream, an executive in New York who tried the drink pronounced: "That s*** will never sell."

He could not be more wrong. Today, Baileys Irish Cream is the world's top-selling liqueur.

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A version of this article appeared in the print edition of The Sunday Times on October 07, 2018, with the headline 'Baileys Irish Cream created in 45 minutes'. Subscribe