As interest in US whiskey grows, producers look to Asia, especially Singapore

Academy of Drinks, an educational platform here that explores different alcohol categories, is riding on the forecasted growth of the American whiskey category in Singapore.
Academy of Drinks, an educational platform here that explores different alcohol categories, is riding on the forecasted growth of the American whiskey category in Singapore.PHOTO: ACADEMY OF DRINKS

SINGAPORE - Whether it is Kentucky bourbon or made-in-USA single malt whiskeys, American whiskey producers are increasingly looking east, particularly to Singapore, to launch their products.

They feed into the growing demand of Asian drinkers who are exploring whisky brands outside of Scotland and Japan.

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