While I pay no attention to most advertisements that appear in my Facebook feed, I can't ignore those that are related to food.
One of those that constantly pop up on my page is a plug for three-month-old Angmo Food, a Western food stall at the Badaling coffee shop in Ang Mo Kio Avenue 10.
Its menu features a concise selection of Western dishes and rice bowls, the latter currently a popular trend.
I order the Angus beef rice bowl ($7.90), which is topped with tender sliced beef, a perfectly runny poached egg, corn and raisin butter rice. My portion comes with asparagus, although I'm told it will be replaced soon with purple cabbage.
The beef, cooked in a sous-vide machine, could do with more seasoning. The portion is not very big, but it's good enough for lunch. While I'm not fond of raisins, the pop of sweetness with each bite of rice works.
There is also an Angus ribeye steak ($15.90) option - sans rice.
Badaling coffee shop, Block 446 Ang Mo Kio Avenue 10; open: noon to 9pm daily, except for alternate Mondays; www.facebook.com/angmofood
After watching a steady stream of diners order the eye-catching dish of charcoal-battered fish and chips ($8.90), I go for it too. It comes with a choice of tartar, lemon butter, black pepper or salted egg yolk (add $1) sauce.
The portion of fish is quite big and the batter is crisp, served with a side salad and crisp fries. But the lemon butter option is slightly too sweet for me, so I guess I'll go with the safe option of tartar sauce the next time. The classic grilled chicken chop ($6.90), which I also tried, comes with a tender, well-seasoned slab of chicken, salad and mashed potatoes.
For those who want rice, there is a chicken chop rice bowl ($6.90).
Other items on the menu include crispy chicken cutlet ($7.90), lamb loin steak ($10.90) and salmon rice bowl ($7.90). Additional sides include nuggets ($6 for 10 pieces), fries ($2) and honey wings ($3.50 for two).
Kudos to Angmo Food for doing something different from the usually uninspired Western food options in hawker centres and coffee shops.
I hope it adds more rice bowl options because it not easy to find affordable rice bowls outside of town or the Central Business District.
Now, back to scrolling through my Facebook feed.