Foodie Confidential

$12 for a stale loaf? No, thanks

Ms Yeap Cheng Guat started her own bakery, which has evolved into Cedele, to sell wholegrain loaves at lower prices

Ms Yeap Cheng Guat learnt how to bake from her late mother. She could bake cakes on her own at eight years old.
Ms Yeap Cheng Guat learnt how to bake from her late mother. She could bake cakes on her own at eight years old.ST PHOTO: JEREMY KWAN

Who: Ms Yeap Cheng Guat, 56, founder of home-grown bakery and cafe chain Cedele.

The Malaysian-born Singapore permanent resident moved here from Perak in 1991 and used to work in consumer goods marketing and brand management.

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A version of this article appeared in the print edition of The Sunday Times on May 05, 2019, with the headline '$12 for a stale loaf? No, thanks'. Subscribe