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First DreamWorks’ KouKou festival: Win big prizes in March

DreamWorks KouKou festival kicked off at CapitaLand Malls' Raffles City with a celebration of a Shrek mosaic created with over 3,000 cups of matcha. The completion of this mosaic set a new record in the Singapore Book of Records. PHOTO: CapitaLand Ma
DreamWorks KouKou festival kicked off at CapitaLand Malls' Raffles City with a celebration of a Shrek mosaic created with over 3,000 cups of matcha. The completion of this mosaic set a new record in the Singapore Book of Records. PHOTO: CapitaLand Malls

Mini DreamWorks playgrounds will pop up all across Singapore this March where participants stand to win prizes, vouchers and even a holiday to Los Angeles.

Universal Pictures’ popular DreamWorks animated features have given movie fans so many unforgettable, lovable characters over the years.

Just ask your friends and family — many of them are likely to have at least one item in their homes featuring Shrek, Princess Fiona, Puss In Boots, Po the Kung Fu Panda, Skipper the penguin and Alex the lion from Madagascar, and the Trolls.

They will be appearing in new movies in the next few years (Trolls 2, Shrek 5, Puss In Boots 2, Madagascar 4), but why wait that long? In March, catch up with them at malls across Singapore. You will find them in carnival games such as drone-flying, mini golf, augmented reality hunt, treasure hunt in a maze, inflatable obstacle course challenge, and archery.


Madagascar 4 mascots Skipper and Alex doing a flash mob at Raffles City Shopping Centre. PHOTO: CAPITALAND MALLS

Koulicious Adventures, which plays on the Chinese word for “mouth” (kou), is a collaboration between CapitaLand Malls and Universal Pictures. It features colourful, fun-filled food-themed playgrounds comprising dishes and cartoon characters that are larger than life.

Shoppers who play the Koulicious games at malls such as Plaza Singapura, Tampines Mall, Bedok Mall, Bukit Panjang Plaza, and Westgate stand to win prizes, including drones, vouchers, DreamWorks premiums, and even tickets to Universal Studios Singapore.

The biggest prize is to be found in the Koulicious Draw — a Los Angeles holiday, which includes a pair of return air tickets on United Airlines nonstop flight, accommodation, and a pair of tickets to Universal Studios Hollywood.


All eight special-edition DreamWorks KouKou plush cushions. PHOTO: CAPITALAND MALLS

To enter the draw, complete at least one Koulicious Adventure plus redeem one of eight special-edition DreamWorks KouKou plush cushions. But why limit yourself to just one adventure? They are so fun, you will want to tackle as many Koulicious Adventures as you can.

To enhance your DreamWorks fun, eat dumplings kneaded in the shape of DreamWorks characters at the KouKou cafe in Bugis+, and buy exclusive DreamWorks KouKou merchandise at the various CapitaLand malls.

Drone Challenge

Fly a drone through a course in the fastest possible time. Be careful not to crash into the dim sum dishes and candy obstacles. The Drone Dim Sum Dash is found at Plaza Singapura and Lot One; while the Sugar Kou-ted Adventure is located at JCube.

The top contestant each day will win a pair of tickets to Universal Studios Singapore. On April 1, the last day of the Koulicious Adventures, all the top contestants will compete in a Champion of Champions race to win one of six sets of DJI Mavic Air Fly More Combo worth more than $1,600 each.

Where: Plaza Singapura
When: Till March 11, 11am to 10pm

Where: Lot One
When: March 19 to 25, 11am to 9pm

Where: JCube
When: March 26 to April 1, 11am to 10pm

Kou-Ni-Chiwa

Calling all children and the young at heart — this adventure is one where you are encouraged to play with your food. Attend a workshop by Little Miss Bento to learn how to make a kyaraben, or an elaborate bento box, featuring DreamWorks characters. You could also use food to make art.

Where: Sembawang Shopping Centre When: March 12 to 18, 11am to 9pm. The workshops are held on March 17 (2pm & 5pm) and March 18 (3pm)

Kou And Arrow

How good are you with a bow and arrow? The more accurate you are in shooting Shrek, Princess Fiona, Puss In Boots, and their DreamWorks friends, the more points you will score. Tally up 20 points and more to win vouchers and DreamWorks KouKou premiums.

Where: Bedok Mall
When: March 14 to 20, 11am to 10pm

Where: Westgate
When: March 26 to April 1, 11am to 10pm

Golf Kourse Diner


Participants enjoying themselves at the Golf Kourse Diner. PHOTO: CAPITALAND MALLS

You may be pretty handy with a golf club on the putting green, but how would you fare when you have to putt on an obstacle course filled with food? Each contestant has three attempts at each obstacle. A scorecard of 20 points or more will win each Tiger Woods wannabe vouchers and DreamWorks KouKou Premiums.

Where: Tampines Mall
When: Till March 20, 11am to 10pm

Where: IMM
When: March 26 to April 1, 11am to 10pm

Koulicious Maze

Scour this maze for four tokens, as fast as you can, in order to win prizes. Don’t be distracted by the scrumptious-looking pictures of food in the maze.

Where: SingPost Centre
When: March 12 to 18, 11am to 10pm

Where: The Star Vista
When: March 19 to 25, 11am to 9pm

Lo-Kou-Licious

In this inflatable obstacle course, local kopitiam delights such as runny eggs stand between you and attractive prizes. Master the bouncy castle to win vouchers and DreamWorks KouKou premiums. This bouncy castle challenge is not for those under 90cm in height.

Where: Bukit Panjang Plaza
When: March 12 to 18, 11am to 10pm

Where: Junction 8
When: March 19 to 25, 11am to 10pm

How to take part in the Koulicious adventures

Every $30 spent at the respective malls entitles one person to participate, limited to a maximum of four entrants per redemption per shopper. American Express CapitaCard members can redeem for an entry for two persons for every $30 spent at the respective malls and charged to the card in a single receipt, limited to a maximum of four entrants per receipt per redemption per shopper.

Koumazing Race In The West

If you think you know more about food than many other foodies, prove it in this challenge using the CapitaStar app’s chatbot. On March 17 and 18, the first 300 participants per day to complete a food challenge involving F&B outlets at IMM, JCube and Westgate, will get to enter a sure-win lucky dip. They may even win $100 worth of CapitaVouchers each.

Where: IMM, JCube, Westgate
When: March 17 and 18, 2pm to 5pm
Info: The race will begin at JCube, Level 1, main atrium

Augmented Reality Hunt

Here’s a challenge that will appeal to gaming fans: Download the DreamWorks KouKou app and use it to locate four augmented reality (AR) markers in each of three malls located in the west of Singapore — Bukit Panjang Plaza, Lot One, and The Star Vista. The first 300 participants to complete the challenge and report it to each mall’s customer service counter, will win 5,000 STAR$, which can be redeemed for vouchers or exclusive deals.

Where: Bukit Panjang Plaza, Lot One, The Star Vista
When: The hunt started on March 1 and will close on April 1, or whenever each mall fulfills its quota of 300 successful participants.

For more information, visit https://www.capitaland.com/content/dam/sites/koukou/index.html#