When less is more for Drunk Elephant founder Tiffany Masterson

Drunk Elephant founder Tiffany Masterson leaves out "suspicious" ingredients that can lead to irritation from her skincare products

Hers is a multi-million-dollar beauty empire built on elimination. Drunk Elephant founder Tiffany Masterson is convinced that you have never tried a skincare brand like hers.

Speaking to The Straits Times in Singapore last month, the Houston-based 50-year-old says: "I know it because I've looked for it myself and it is not out there."

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A version of this article appeared in the print edition of The Straits Times on December 14, 2018, with the headline 'When less is more'. Print Edition | Subscribe