Till death do us part

Amadea Choo buys pieces that will not go out of season.
Amadea Choo buys pieces that will not go out of season. ST PHOTOS: MARK CHEONG

Fashion Week manager Amadea Choo believes in practical pieces she can 'wear to death'

Amadea Choo, 25, single, Singapore Fashion Week manager at Mercury Marketing and Communications

How would you describe your sense of style?

I like to play with textures or colours when I wear a neutral-hued outfit. For example, I would wear a white silk shirt under a black leather jacket (photo 1) or tweed jacket (photo 2) with jeans; or have an interesting focal point, such as my bold-coloured flats from Repetto (photo 3) or Chloe teacup earrings (photo 4).

When did your interest in fashion start?

I often dreamt of becoming an editor of a fashion magazine such as Vogue when I was younger. Now that I work in the fashion industry, I tell people I am in the business of fashion because that is what it really is. For example, as part of the Singapore Fashion Week Strategic Partnerships team, I work on developing partner campaigns. I have also worked on designer business development programmes, where we prepare Singapore designers for international business expansion. 

Who are your favourite designers and go-to brands?

For ready-to-wear, my favourite designers are American labels The Row and Tibi, French label Celine and Italian labels Valentino and Gucci.

I also like Belgian fashion designer Raf Simons because he reinvented couture and Lebanese designer Elie Saab for his elegance and poise. I also like clothing brands such as Cos, Zara and Uniqlo.

When I want to splurge, I go to online multi-brand retailers Yoox and, shoe store On Pedder and British fashion brand Finery London.

Who are your style icons?

Women such as The Row designers, twins Mary-Kate and Ashley Olsen, street style blogger Chiara Ferragni, American florist Taylor Tomasi Hill, lawyer Amal Clooney and fashion illustrator Jenny Walton - these women are smart, creative and successful.

What are your favourite pieces in your wardrobe?

My dress from Thai label Sretsis (photo 5) - it is a statement piece which I will wear only on special occasions or to a party. I also like My Valentino Rockstud heels in nude (photo 6) because they look classic with an edge and they hug my feet well.

Do you have any weaknesses when it comes to shopping?

I used to be a terrible shopper.

I would be on a shopping spree and go out of control, which led me to buying things I did not need.

Now I try to buy only what is practical and will not go out of season.

What is your favourite splurge piece?

My Chanel medium classic flap bag (photo 7) because it is timeless. It cost about $5,500.

Is there a purchase you have regretted?

Mostly heels that I buy on impulse or at a sale.

Usually, I would throw them out, which is why I always remind myself to buy only investment pieces.

What is your most recent fashion purchase?

A Furla crossbody bag (photo 8), which I bought in Hokkaido. It is a cute weekend bag that I can take out for brunch on Sundays.

What is the best shopping or style advice you live by?

Know what looks good on you and buy pieces that you will wear to death.

A version of this article appeared in the print edition of The Straits Times on January 28, 2016, with the headline 'Till death do us part'. Print Edition | Subscribe