Minutes&Seconds

Ticking to her own rhythm

Audemars Piguet's president Jasmine Audemars says financial independence is key to the company's success

Ms Jasmine Audemars says Audemars Piguet is able to chart unconventional courses because it is one of the few remaining independent watch companies in the world.
Ms Jasmine Audemars says Audemars Piguet is able to chart unconventional courses because it is one of the few remaining independent watch companies in the world. ST PHOTO: TIMOTHY DAVID
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Confidence, it has been said, is quiet, a natural expression of aptitude and self-awareness.

So it is with Jasmine Audemars, a tall, dignified septuagenarian with snow-white hair neatly styled into a short and feathered cut.

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A version of this article appeared in the print edition of The Straits Times on November 09, 2018, with the headline Ticking to her own rhythm. Subscribe