Threads for mums & dads - and now for their kids too

Fashion and beauty brands here are branching out into mother and children's ranges to cater to the changing life stages of their customers

Where fashion brand Love, Bonito once dressed women for their first jobs, it is now looking to clothe them as they prepare for their first child.

In the middle of last month, the local label relaunched its maternity line, called Embrace, which it started two years ago. The line was designed to fill a gap in the maternity wear market here, with stylish pieces that can take women from pregnancy to nursing, says co-founder Rachel Lim, 33.

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A version of this article appeared in the print edition of The Straits Times on October 02, 2020, with the headline 'Threads for mums & dads - and now for their kids too'. Print Edition | Subscribe