The rise of raw denim

It can take a while to break into original untreated denim, but fans love it for its ability to become something unique

In this era of instant gratification, raw denim is deliberately slow.

It takes a lot of consistent wear and patience before the original untreated denim becomes what it is supposed to be - something that is personally yours, where initial stiffness and dark indigo eventually give way to a softer, more individual fit, and all natural fades come from your daily movements and wear, not from a sandblaster in a factory.

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A version of this article appeared in the print edition of The Straits Times on April 26, 2019, with the headline 'The rise of raw denim'. Print Edition | Subscribe