Techie beauty

Dyson's Airwrap essentially styles and dries your hair at the same time, which is a plus point if you do not have much time to style your hair.
Dyson's Airwrap essentially styles and dries your hair at the same time, which is a plus point if you do not have much time to style your hair.PHOTO: DYSON

Brands are employing technology in new beauty gadgets to change personal care regimens

From hair stylers to face masks, companies are using technology to make what they say are better beauty and personal care products.

Some may take the claims about the research and technology that have gone into the products with a pinch of salt, but advances in beauty technology are all the rage in the competitive beauty industry.

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A version of this article appeared in the print edition of The Straits Times on November 30, 2018, with the headline 'Techie beauty'. Print Edition | Subscribe