Surviving the fashion industry

Jo Soh, programme director of The Bridge Fashion Incubator, says businesses should plan to scale from day one.
Jo Soh, programme director of The Bridge Fashion Incubator, says businesses should plan to scale from day one.ST PHOTO: KEVIN LIM

SINGAPORE - The fashion business can be tough, even for the best designers. Three home-grown designers, who have been through their fair share of tumult in the industry, open up about the lessons they have learned.

Ms Danelle Woo, 40, founder and designer of Aijek: "It's important for locals to set sights on international work. When you go to trade shows especially, you have to be prepared to be able to deliver. The back-end capability has to be export-ready."

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