Survive in the fashion industry

Jo Soh, who was behind popular clothing label Hansel, says it is best for fashion designers to have a business partner to focus on the business model.
Jo Soh, who was behind popular clothing label Hansel, says it is best for fashion designers to have a business partner to focus on the business model. ST PHOTO: KEVIN LIM

The fashion business can be tough, even for the best designers. Three home-grown designers who have been through their fair share of tumult in the industry, open up about the lessons they have learnt.

Danelle Woo, 40, founder and designer of Aijek: "It's important for locals to set their sights on international work. When you go to trade shows especially, you have to be prepared to be able to deliver. The back-end capability has to be export-ready."

Please or to continue reading the full article. Learn more about ST PREMIUM.

Enjoy unlimited access to ST's best work

  • Exclusive stories and features on multiple devices
  • In-depth analyses and opinion pieces
  • ePaper and award-winning multimedia content
A version of this article appeared in the print edition of The Straits Times on March 22, 2019, with the headline 'Survive in the fashion industry'. Print Edition | Subscribe