Singapore brands go global: Independent fashion label Gin Lee styles women from Israel to Singapore

Singaporean fashion designer Gin Lee started GINLEE Studio after struggling to find work when she first relocated from Shanghai to Tel Aviv with her Israeli husband in 2010.
Singaporean fashion designer Gin Lee started GINLEE Studio after struggling to find work when she first relocated from Shanghai to Tel Aviv with her Israeli husband in 2010.PHOTO: GINLEE STUDIO

SINGAPORE - When Israeli women buy dresses from Ms Gin Lee's eponymous fashion label, they usually want to dance in them.

That was what the Singaporean fashion designer discovered shortly after launching her label in Tel Aviv in 2011.

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