Glow Guide

Glow Guide: Perfumes evoke sensations not only by ingredients but also names

Some perfumes evoke sensations using not only ingredients but also names

Scandal by Night, the new eau de parfum by Jean Paul Gaultier, suggests relaxing with some fun.
Scandal by Night, the new eau de parfum by Jean Paul Gaultier, suggests relaxing with some fun. PHOTO: JEAN PAUL GAULTIER

If a perfume named Peaches smells deliciously of the fruit, I can't help feeling it's a missed opportunity.

However marvellous the fragrance, an aptly alluring name can boost it further, making it seem even more desirable and I do prefer scents with more evocative names.

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A version of this article appeared in the print edition of The Straits Times on September 28, 2018, with the headline 'Scent-sible names'. Subscribe