NEW YORK • Will the fashion trade eventually adopt this advertising model? Take these three women gazing into the camera in an advertisement for French luxury label Balmain - Shudu, Margot and Zhi are digital models whose rise is dividing the industry.
The computer-generated trio at the centre of Balmain's new campaign are the latest examples of fashion brands embracing techno-logy to lure digital-savvy younger clients.
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