Recipe for glowing success

Founders of cult beauty brand Glow Recipe - which debuts in Singapore next week - credit their Korean heritage as a factor in its winning formula

Glow Recipe products are fruit-based and inspired by Korean beauty trends. PHOTO: COURTESY OF GLOW RECIPE
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They have a cult brand and more than 800,000 Instagram followers, but co-founders of skincare label Glow Recipe Sarah Lee and Christine Chang still remember their humble beginnings - standing in line to audition for an American business reality television show in 2015.

They had answered an open call in New York City for Shark Tank (2009 to present), which invites start-ups to pitch their businesses to a panel of investors called Sharks. Then, Glow Recipe was an online marketplace curating K-beauty brands and skincare education for the American market.

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A version of this article appeared in the print edition of The Straits Times on August 14, 2020, with the headline Recipe for glowing success. Subscribe