Love, Bonito marking milestones with customers

Love, Bonito co-founder Rachel Lim found herself pregnant at the same time that the home-grown brand made its foray into family-oriented clothing.
Love, Bonito co-founder Rachel Lim found herself pregnant at the same time that the home-grown brand made its foray into family-oriented clothing.PHOTOS: COURTESY OF LOVE, BONITO
As we grew, we had customers tell us, 'Thank you for making me feel confident when I needed to go for my first interview; first job...'. That's when we realised we actually play a very big part in our customer's lives and journeys. - LOVE, BONITO CO-
As we grew, we had customers tell us, 'Thank you for making me feel confident when I needed to go for my first interview; first job...'. That's when we realised we actually play a very big part in our customer's lives and journeys. - LOVE, BONITO CO-FOUNDER RACHEL LIM, on the brand creating new offerings to suit its customers' needs, from maternity wear (above left) to clothing for boys (centre) and girls (right)

It seems almost serendipitous that Love, Bonito co-founder Rachel Lim was newly expecting at the same time that the fashion brand made its foray into family-oriented clothing.

Its first maternity line, called Embrace, relaunched last month with tweaks in styles, materials and silhouettes, shortly after the opening of its first "family-friendly" store at VivoCity. The store has features such as extra wide aisles and modular fitting rooms that combine to fit a stroller.

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A version of this article appeared in the print edition of The Straits Times on October 02, 2020, with the headline 'Love, Bonito marking milestones with customers'. Print Edition | Subscribe