Kim Kardashian West learns restraint

The celebrity's shapewear line Skims is so popular that its products consistently sell out. She talks about her mistakes and not instantly reacting to criticisms online

When Kim Kardashian West’s line of shapewear was released last year, she named it Kimono, which led to accusations of cultural appropriation. The brand has since been renamed Skims. PHOTO: KIMKARDASHIAN/ INSTAGRAM
Kim Kardashian West started her own shapewear line, Skims, because she couldn't find any store-bought products that fit her body shape. When Kim Kardashian West's line of shapewear was released last year, she named it Kimono, which led to accusations
Kim Kardashian West started her own shapewear line, Skims, because she couldn’t find any store-bought products that fit her body shape. PHOTO: NYTIMES
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LOS ANGELES • When reality TV star Kim Kardashian West says it, she is not being funny. She does not smile. She is professional and sincere and that sincerity is worth millions of dollars.

Had she made any mistakes when introducing Skims, her line of shapewear, last September?

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A version of this article appeared in the print edition of The Straits Times on February 10, 2020, with the headline Kim Kardashian West learns restraint. Subscribe