Husband-wife team Lady Gaga helped put on the world fashion map

Designers Hitoshi and Keiko Korogi (right) have dressed Lady Gaga, but have never met her.
Designers Hitoshi and Keiko Korogi (right) have dressed Lady Gaga, but have never met her. PHOTO: AGENCE FRANCE-PRESSE

TOKYO • They have dressed Lady Gaga and now they want to dress more fashionistas in Asia: The husband-and-wife team behind Japan's award-winning label Roggykei made their Tokyo Fashion Week debut last Saturday.

With their circular logo as a possible springboard, their edgy collection featured circular skirts, capes and coats cut in the round, frayed hems and two-textured knit suits in retro-futuristic looks.

It was difficult to imagine the clothes in the high street, but easy to see the artistry that caught the imagination of one of music's biggest stars, who is known for her envelope-pushing fashion.

It was a distinctive, memorable capsule collection, showcased on models with blank faces and helmets, wigs worn low on the forehead and spear-like projectiles sticking out of slick buns.

Hitoshi and Keiko Korogi have never met Gaga, but she has worn their designs several times since visiting Japan shortly after the 2011 earthquake that left more than 18,000 people dead or missing.

"She seemed to like our clothes," Keiko said. "She asked us to send costumes for her You And I music video, but she didn't wear them in the end."

The Gaga effect drove six times more traffic to their website, but while some shopped, there was not quite an impact on sales, perhaps a reflection of the commercial limits of the singer's outlandish style.

The Osaka-based couple said the theme of their collection was coexistence, between different peoples and between humans and nature.

"We're inspired by social movements or political issues we see every day. I feel we're losing our humanity," said Keiko.

They were invited to take part in Tokyo Fashion Week after winning a fashion award and they hope the experience will net them more buyers in Asia. "We hope our clothes are a chance for everyone to love fashion," said Hitoshi, whose nickname "Roggy" fuses with his wife's into their brand name.


A version of this article appeared in the print edition of The Straits Times on March 27, 2017, with the headline 'Husband-wife team Lady Gaga helped put on the world fashion map'. Print Edition | Subscribe