Minutes & Seconds

Grand Seiko: Going global with stylish designs

Mr Minoru Ishiguro, Seiko Holdings Corporation's director and chief executive vice-president, says Grand Seiko plans to open more outlets.
Mr Minoru Ishiguro, Seiko Holdings Corporation's director and chief executive vice-president, says Grand Seiko plans to open more outlets.PHOTO: MARK CHEONG, GRAND SEIKO
Left: The Grand Seiko “Snowflake” (SBGA211) retails for $8,918. Right: The Grand Seiko SBGA403 costs $15,515.
Left: The Grand Seiko “Snowflake” (SBGA211) retails for $8,918. Right: The Grand Seiko SBGA403 costs $15,515.PHOTO: MARK CHEONG, GRAND SEIKO

Japanese luxury watch-maker Grand Seiko says sales of its timepieces have gone up in the United States and Asia

For more than half a century, Grand Seiko (GS) was a name known only to the Japanese watch market and a small circle of savvy watch aficionados.

Although they have the same parent company and share almost the same name, it is different from Seiko, which is well-known for its affordably priced timepieces, most of which are made by machines.

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A version of this article appeared in the print edition of The Straits Times on August 16, 2019, with the headline 'Going global with stylish designs'. Print Edition | Subscribe