Gen Z-ers want skincare that takes a stand on issues

Consumers under 25 years old expect beauty brands to make a statement on issues such as sustainability, social justice and police reform

The founders of skincare label Kinship worked with a circle of young people to formulate products targeting Gen Z-ers.
The founders of skincare label Kinship worked with a circle of young people to formulate products targeting Gen Z-ers. PHOTO: KINSHIP
Updated
Aug 28, 2020, 07:53 AM
Published
Aug 28, 2020, 05:00 AM
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NEW YORK • Serial entrepreneur Tiffany Zhong, 23, describes herself as the "Gen Z Whisperer".

She names her companies after emoji, including Zebra IQ, a platform that helps content creators make money from their audiences, and Pineapple Capital, an early-stage "mini fund" that invests in consumer brands.

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A version of this article appeared in the print edition of The Straits Times on August 28, 2020, with the headline Gen Z-ers want skincare that takes a stand on issues. Subscribe

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