Fashion: Foundation frenzy

Make-up brands are releasing new foundation products in more shades and also adding skincare and enhanced properties to the formulations

Foundation, the humble complexion product, has been in the spotlight, with at least eight cosmetics companies releasing new foundations in the last four months.

In Singapore, overall revenue from the sale of foundation and concealer products rose from US$40 million in 2014 to US$42.5 million (S$58.6 million) last year, market research provider Euromonitor found.

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A version of this article appeared in the print edition of The Straits Times on September 20, 2019, with the headline 'Foundation frenzy'. Print Edition | Subscribe