Fair enough: More small businesses are leading the charge on fair trade practices

African jewellery designer Chetna Bhatt of Ashepa Lifestyle counts herself as part of the Fair Trade movement in sustainable fashion here, employing women in Kenya to craft jewellery on a fair wage.
African jewellery designer Chetna Bhatt of Ashepa Lifestyle counts herself as part of the Fair Trade movement in sustainable fashion here, employing women in Kenya to craft jewellery on a fair wage.ST PHOTO: JEREMY KWAN

SINGAPORE - Fancy a gold-plated brass necklace hammered smooth by nimble-fingered artisans from Kenya? The only thing that could make the piece more valuable is knowing that the craftsmen were paid fairly for their work - three times more than what they usually earn, in fact.

The weighty accessory is from Ashepa Lifestyle, a locally based brand started by Kenyan expatriate Chetna Bhatt, 38. She works exclusively with artisan communities in Africa, ensuring fair working conditions and salaries for them.

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