Minutes & Seconds

Eye on the zenith

In Dubai earlier this year, Mr Julien Tornare launched the Defy Midnight (above), Zenith’s first women’s collection since 2012. Each watch comes with four different and easily changeable straps.
In Dubai earlier this year, Mr Julien Tornare launched the Defy Midnight (above), Zenith’s first women’s collection since 2012. Each watch comes with four different and easily changeable straps. PHOTOS: ZENITH
In Dubai earlier this year, Mr Julien Tornare launched the Defy Midnight, Zenith’s first women’s collection since 2012. Each watch comes with four different and easily changeable straps (above).
In Dubai earlier this year, Mr Julien Tornare launched the Defy Midnight, Zenith’s first women’s collection since 2012. Each watch comes with four different and easily changeable straps (above). PHOTOS: ZENITH
In Dubai earlier this year, Mr Julien Tornare (above) launched the Defy Midnight, Zenith’s first women’s collection since 2012. Each watch comes with four different and easily changeable straps.
In Dubai earlier this year, Mr Julien Tornare (above) launched the Defy Midnight, Zenith’s first women’s collection since 2012. Each watch comes with four different and easily changeable straps. PHOTOS: ZENITH

Julien Tornare, CEO of Swiss luxury watch company Zenith, is intent on steering the brand to greater heights after a long spell of lacklustre results

Zenith's chief executive (CEO) Julien Tornare likes to call a spade a spade.

"I'd say we're still not a strong brand now. But in the last 21/2 years, we've gone to a very healthy situation," he says of the Swiss luxury watch company he started shepherding in 2017.

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A version of this article appeared in the print edition of The Straits Times on March 20, 2020, with the headline 'Eye on the zenith'. Print Edition | Subscribe