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E-tailers stay afloat in choppy waters
These may be tough times to do business, but online fashion and beauty retailers are confident they can ride through the storm
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Ms Susannah Jaffer, who started online retailer Zerrin, engages customers in the long-term through an e-magazine on her website.
ST PHOTO: JASON QUAH
As more measures to contain the spread of the coronavirus start to keep people off the streets and stuck at home, it seems the time has arrived for e-commerce to shine.
For sure, online businesses too have not been spared in the global retail decline. In an industry where beauty and apparel businesses are built on people having places to go and people to see, brands here have also seen slowing sales.
