Commentary

Department stores in trouble: Future of retail depends on creation of distinct brand image

Metro at Centrepoint has a clearance sale on Aug 26, 2019.ST PHOTO: MARK CHEONG

SINGAPORE - Perhaps the most notable shopping event I have seen in town this year was the weekend queue at Metro's Centrepoint flagship. The line stretched outside of the mall, down the steps of its main entrance, snaking around side. Shoppers were in line, of course, for the department store's moving out sale - discounts up to 90 per cent - on the occasion of its announced closing.

Retail - for department stores especially - is not in a good place at the moment.

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