Clean beauty with a Singapore heart: Local skincare, cosmetics brands ride on new trend

At least six home-grown brands promoting their skincare products as organic, sustainable and vegan or cruelty-free have launched in the past year

After years of using over-the-counter brands and prescriptive creams to treat her facial acne issues with little satisfactory results, Ms Hildra Gwee decided to take matters into her own hands.

Two years ago, the 34-year-old started reading up on natural remedies and concocted her own blend of facial oil, which she said gradually cleared her skin up more effectively than any other products she had tried before.

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A version of this article appeared in the print edition of The Straits Times on July 05, 2019, with the headline 'Clean beauty with a Singapore heart'. Subscribe