Clean beauty with a Singapore heart: Local skincare, cosmetics brands ride on new trend

At least six home-grown brands promoting their skincare products as organic, sustainable and vegan or cruelty-free have launched in the past year

(Clockwise from above) Oasis:skin founder Hildra Gwee, Liht Organics founder Nerissa Low and Rooki Beauty founder Hayley Teo are behind local skincare brands that use natural, plant-based or organic ingredients.
Oasis:skin founder Hildra Gwee (above), Liht Organics founder Nerissa Low and Rooki Beauty founder Hayley Teo are behind local skincare brands that use natural, plant-based or organic ingredients. PHOTO: GIN TAY, SHINTARO TAY, TIMOTHY DAVID, JGLAS, SIGI SKIN, SOLOS COSMETICS
(Clockwise from above) Oasis:skin founder Hildra Gwee, Liht Organics founder Nerissa Low and Rooki Beauty founder Hayley Teo are behind local skincare brands that use natural, plant-based or organic ingredients.
Oasis:skin founder Hildra Gwee, Liht Organics founder Nerissa Low (above) and Rooki Beauty founder Hayley Teo are behind local skincare brands that use natural, plant-based or organic ingredients. PHOTO: GIN TAY, SHINTARO TAY, TIMOTHY DAVID, JGLAS, SIGI SKIN, SOLOS COSMETICS
(Clockwise from above) Oasis:skin founder Hildra Gwee, Liht Organics founder Nerissa Low and Rooki Beauty founder Hayley Teo are behind local skincare brands that use natural, plant-based or organic ingredients.
Oasis:skin founder Hildra Gwee, Liht Organics founder Nerissa Low and Rooki Beauty founder Hayley Teo (above) are behind local skincare brands that use natural, plant-based or organic ingredients. PHOTO: GIN TAY, SHINTARO TAY, TIMOTHY DAVID, JGLAS, SIGI SKIN, SOLOS COSMETICS
OASIS:SKIN.
It has three products: (above from left) Superfood Saviour Creme ($79), Honey Matcha Cleansing Drops ($59) and Green Pulp Paste Masque ($64).
LIHT ORGANICS.
Antioxidant Serum ($25, left) and Illuminating 24-karat Gold Essence ($36, right).
Three products: Lipmmatic (US$12, S$16.30), a soft matt liquid lipstick; SplitStix (US$14, above), a duo-colour multi stick; and an eyeliner called MyLiner (US$8).
Three products: (above from left) Kaleanser Face Cleanser ($38), Morning Glow Sunscreen ($58) and Pink Nectar ($62), an eye serum.
Michelle Ng
Correspondent
Updated
Jul 05, 2019, 06:58 AM
Published
Jul 05, 2019, 05:00 AM
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After years of using over-the-counter brands and prescriptive creams to treat her facial acne issues with little satisfactory results, Ms Hildra Gwee decided to take matters into her own hands.

Two years ago, the 34-year-old started reading up on natural remedies and concocted her own blend of facial oil, which she said gradually cleared her skin up more effectively than any other products she had tried before.

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A version of this article appeared in the print edition of The Straits Times on July 05, 2019, with the headline Clean beauty with a Singapore heart: Local skincare, cosmetics brands ride on new trend. Subscribe

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