Fashion and beauty brands tap life's milestones to launch kidswear, maternity lines

Menswear brand Duxton started a kids' line in March 2019.
Menswear brand Duxton started a kids' line in March 2019.ST PHOTO: KUA CHEE SIONG

SINGAPORE - Where fashion brand Love, Bonito once dressed women for their first jobs, it is now looking to clothe them as they prepare for their first child.

In the middle of September, the local label relaunched its maternity line, called Embrace, which it started two years ago. The line was designed to fill a gap in the maternity wear market here, with stylish pieces that can take women from pregnancy to nursing, says co-founder Rachel Lim, 33.

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