Minutes & Seconds

Chanel's new J12 watch shoots for the stars

Chanel is sparing no expense for the launch of its J12 watch, which was unveiled in 2000, and has just been given an upgrade

It is a blockbuster of an ad campaign featuring not one, but 10 celebrities including actress Keira Knightley and supermodels Naomi Campbell, Claudia Schiffer and Liu Wen.

But there is good reason why Chanel is pulling out all the stops to launch the new J12 watch.

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A version of this article appeared in the print edition of The Straits Times on May 31, 2019, with the headline 'Chanel's new J12 watch shoots for the stars '. Print Edition | Subscribe