Minutes & Seconds

Chanel gets serious about time

French actress, singer and Chanel ambassador Alma Jodorowsky with a Code Coco watch.
French actress, singer and Chanel ambassador Alma Jodorowsky with a Code Coco watch. PHOTOS: CHANEL
French actor Gaspard Ulliel, face of Bleu De Chanel, wears a Monsieur de Chanel watch, which sports a Calibre 1 movement.
French actor Gaspard Ulliel, face of Bleu De Chanel, wears a Monsieur de Chanel watch, which sports a Calibre 1 movement.PHOTOS: CHANEL
French actress, singer and Chanel ambassador Alma Jodorowsky (left) with a Code Coco watch. French actor Gaspard Ulliel, face of Bleu De Chanel, wears a Monsieur de Chanel watch, which sports a Calibre 1 movement.
Mr Frederic Grangie

The French luxury house started making watches only 30 years ago, but its time-pieces now stand with the best in the world

Mr Frederic Grangie is sitting in the cavernous and tastefully appointed Chanel boutique in Marina Bay Sands and holding up a Code Coco, a head-turning fashion watch by the luxury brand.

"Honestly," says the president of Chanel's Watches And Fine Jewellery division with a shrug of his elegant shoulders, "nobody needs another watch".

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A version of this article appeared in the print edition of The Straits Times on January 04, 2019, with the headline 'Chanel gets serious about time'. Print Edition | Subscribe