NEW YORK (AFP) - New York turns fashion hub of the world for a week starting on Thursday, as top designers battle for the hearts and minds of millennials.
US designer Tom Ford will open New York's Spring/Summer Fashion Week on Wednesday evening.
Among the most hotly anticipated collections is Raf Simons' second line for Calvin Klein.
The 49-year-old joined Calvin Klein from Dior in 2016, embarking on a mission to overhaul the iconic New York brand, redesigning its logo and transforming its Madison Avenue flagship store.
Simons will be rubbing shoulders with some of the great names of American fashion, from Ralph Lauren to Marc Jacobs, as well as newcomers Matthew Adams Dolan and Snow Xue Ga.
But New York Fashion Week is still smarting from the loss of a string of designers who have taken their collections to Paris or Los Angeles.
Among them are Proenza Schouler and Joseph Altuzarra, who joined the likes of Tommy Hilfiger and Rodarte in leaving New York.
But Mr Imran Amed, founder and editor-in-chief of London-based website Business Of Fashion, has watched fellow fashion capitals London and Milan bounce back from their own low spells as part of what he calls a natural cycle.
Also expected to cause a stir is Rihanna whose Fenty collection, in collaboration with Puma, will be showcased on Sunday.