Bvlgari balances past and present

The Italian luxury jewellery house is proud of its 134-year-old heritage, but stays relevant by engaging consumers digitally and creating products with millennials in mind

In a world where brands are fighting for online market share of digital nomads, Italian luxury jewellery house Bvlgari is still keen to increase its retail presence in key markets such as Singapore.

Its fourth and newest store here will open in Ion Orchard by the end of the year and will occupy 230 sq m of prime first-floor space in the mall, best known to attract well-heeled consumers.

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A version of this article appeared in the print edition of The Straits Times on October 05, 2018, with the headline 'Bvlgari balances past and present'. Subscribe